Remodeling Sales Success Story: How Tidal Remodeling Scaled to $7.8 M with Door to Door Sales Training

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Industry

Construction

Challenge

Tidal had momentum but lacked a structured growth system. Although its sales teams were delivering, onboarding, retention, and rep development were inconsistent. The founders knew that with the right strategy and community, it could go from good to elite.

Results

$200K/month → $350K/month

Key Product

D2DU, League Circle

tidalremodeling.com/

$1M to $2M

Monthly Company Revenue

75%

Rep Productivity

2.3x

Team Growth

$5.4M to $7.8M

Annual Revenue

Being part of the D2D community showed us what’s possible. The Circle isn’t just a program—it’s a shift in mindset. D2DU has made onboarding easier, our reps more confident, and our culture tighter. We’re not just in the game but playing to win.

Shai Ades

Founder, Tidal Remodeling

About Tidal Remodeling

Tidal Remodeling, based in sunny San Diego, had already done well in door-to-door remodeling sales—but “well” wasn’t enough for founders Shai Ades and Tyler Ward. After buying tickets to D2DCon 7, they saw what was possible. They enrolled in The Circle, attended the Business Bootcamp, and plugged their team into D2DU and The Streets Competitions.

Tidal didn’t just scale. In less than a year, they doubled company revenue, increased rep output by 75%, and are now pacing toward a $30 million year.

Overview: The Challenge

Flatlining Rep Output: Rep productivity had plateaued while teams were closing deals.

Retention Struggles: Onboarding lacked process, leading to inconsistent ramp-ups and churn.

Leadership Gaps: New managers needed systems, not just sales tips.

Disconnected Culture: No shared scoreboards or competition to fuel reps.

The Solution: Strategy Implementation

The D2D Experts helped Tidal go from hustle to high performance by integrating the core three solutions: The Circle, D2DU, and The Streets.

Phase 1: Immersion and Realignment

Attended D2DCon 7, where they joined The Circle
Enrolled in February Business Bootcamp
Adopted a structured training cadence using D2DU and Expert Calls with JP

Phase 2: Team-Level Execution

Used D2DU to train 21 reps with 473+ video views in 2024
Drove engagement by assigning setter and closer tracks
Implemented scorecards and video accountability to drive user participation

Phase 3: Culture & Scale

Doubled team size and revenue per rep
Turned sales culture into a game with The Streets Competitions
Hit $7.8M in revenue by May 22, 2024, with eyes set on $30M

Resources Utilized

The Circle: High-level mentorship, systems, and business consulting
D2D University: Over 27 courses used to onboard, upskill, and retain reps
The Streets Competitions: Reps were ranked weekly, creating urgency and energy
Expert Calls with JP: Strategic guidance on team building, recruiting, and leadership

The Results

Quantitative Outcomes

Revenue Per Rep: $200K/month → $350K/month
Team Expansion: 6 → 14 door knockers, 9 → 18 closers
Monthly Revenue: $1M → $2M
Annual Revenue: $5.4M (2023) → $7.8M (as of May 2024)
D2DU Usage: 473+ videos watched by 66% of users

Qualitative Outcomes

Built structure for onboarding and leadership
Fostered a winning sales culture through external benchmarks
Improved recruiting strategies with contests and better hiring processes
Reps and leaders bought into growth—not just interested, but committed

Key Lessons

You can’t outwork a bad system
Culture beats commissions
Structure = scalability
“Committed” companies win. “Interested” ones just watch

Conclusion

Tidal Remodeling’s journey is a masterclass in what happens when ambition meets structure. From $1M to $2M months, from 9 closers to 18, and from passive onboarding to a high-performance culture—they’ve proven that growth doesn’t have to be chaotic.

With D2DU, The Circle, and a clear roadmap, they’re on pace to hit $30 million in 2024.