Industry
Roofing
Challenge
After initial success, Rose Roofing’s growth plateaued. They needed help with refining recruiting, sales training, and leadership development to scale faster.
Results
Doubled revenue in 12 months, rebuilt leadership team, improved recruiting system, and became a recognized force in roofing.
Key Product
D2DU, League Circle
“Before D2D Experts, we were just ‘doing okay.’ We didn’t have a clear recruiting system or solid leadership structure. Once we committed to the D2D playbook, things changed fast. We were able to restructure our leadership, start hiring more consistently, and finally hit that next level of growth.”
About Rose Roofing
Rose Roofing is a growing Sterling, VA-based home imrpvoement company specializing in roofing solutions. After an initial phase of moderate success, they hit a growth ceiling; struggling to scale past $5 mllion in revenue. Getting onboard with D2D Experts after attending a D2D Business Bootcamp, helped them restructure their leadership, refine training systems, and implement a proven recruiting strategy. The result? Doubling their sales in just 12 months and establishing themselves as a dominant player in their region.
Company Profile
- Industry: Roofing Sales
- Location: Sterling, VA
- Decision Maker: Matt Marcolini (CEO)
- Sales Leader: Paul Maschue
- Revenue Before Engagement: $5 million
- Number of Reps (Before): 7 Initial Users
- Number of Reps (Now): 32 Users
- Number of Locations: 1
Overview: The Challenge
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Revenue Plateau: Despite having a strong foundation, they were stuck at $5M and had no clear path to scale.
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Inefficient Training: The leadership team attempted to build an internal training system, but it lacked structure, accountability, and the proven processes needed to increase production rapidly and recruit top-tier sales reps.
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Slow Team Growth: Without a proven onboarding process, recruiting and ramping reps was slow
- Lack of Structure: Their internal training system wasn’t producing consistent results, leading to slow team growth.
Resources Utilized
- The Circle Membership – High-level coaching and accountability.
- D2DU Training Platform – A structured system to onboard and develop top-performing reps.
- The Streets Competitions & NKL – Competitive sales challenges that increased motivation and accountability.
Objectives and Goals
Short-Term Goals
- Implement structured training and onboarding to improve rep performance.
- Increase revenue month-over-month through better sales processes.
- Compete in National Knocking League (NKL) and benchmark team performance.
Long-Term Goals
- Scale the business from $5M to $40M in two years.
- Build a self-sustaining sales team that runs on structured training and accountability.
- Become an industry leader in roofing sales growth.
The Solution: Strategic Transformation
The D2D Experts worked with Rose Roofing to introduce proven systems, accountability measures, and competitive frameworks to accelerate revenue growth and team expansion.
Phase 1: Bootcamp & Foundation
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Attended D2D Business Bootcamp (Feb 2023)
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Refined sales structure and daily training routines
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Implemented The Circle and D2DU
Phase 2: Rapid Growth
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Revenue doubled in one month: $600K → $1.2M
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Expanded from 7 reps to 32 active users on D2DU
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Introduced The Streets Competitions to increase engagement
Phase 3: Long-Term Sustainability
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Continued structured training to scale beyond $10M+
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On track for $40M revenue by the end of 2025 using D2D Experts' proven system to enhance sales processes, improve team accountability, and accelerate growth.
The Results
Quantitative Outcomes
- Revenue Growth: Jumped from $600K in February → $1.2M in March post-bootcamp.
- Scalability: Projected to grow from $5M to $40M within two years.
- Production Increase: February (23 installs) → August (107 installs).
- Sales Team Expansion: Grew from 7 to 32 users on the training platform.
Qualitative Outcomes
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Enhanced team culture and motivation through competitions and structured incentives.
- 2nd place in NKL, increasing sales motivation and efficiency.
- Built a structured system that allows continuous growth and recruitment of top talent.
Key Lessons
- A proven system eliminates trial and error. Instead of building a custom platform, a pre-tested training system delivers faster results.
- Accountability fuels growth. Tracking rep performance and holding competitions led to a high-performing team.
- Bootcamp training provided instant ROI. Revenue doubled in 30 days simply by implementing new systems.
Final Analysis
- Rapid Execution: Bootcamp takeaways were implemented immediately, leading to a 2X revenue jump.
- Competitive Motivation: NKL and The Streets helped drive reps to perform at a higher level.
- Scalable Systems: D2DU and The Circle ensured structured training and sales consistency.
Rose Roofing Testimonial
After attending The D2D Business Bootcamp, we saw an immediate impact on our revenue and sales process. We doubled our sales in one month and are on track to scale from $5M to $40M. The accountability, training, and competitive strategies from the D2D Experts have transformed our team!
— Matt Marcolini, CEO of Rose Roofing
Conclusion
Rose Roofing’s success highlights how structured training, accountability, and sales competitions can rapidly scale a business. In just eight months, they grew from $5M to a projected $40M, expanded their team, and doubled their revenue in a single month after attending the D2D Experts Bootcamp.
